Duang

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Base Info
Term	Duang
Origin	Jackie Chan's advertisement

Duang is a Chinese neologism from Jackie Chan's advertisement for Bawang Shampoo in 2004, which has become a meme.

History

The word was coined in a notoriously bad 2004 advertisement for Bawang Shampoo in which Jackie Chan says, "...after filming, visual effects are added, the hair – Duang! – becomes black, very shiny and very smooth."

Unluckily, the advertisement was proved to be a forgery by CCTV the following year.

For the advertising kichiku spoof and video has it is often seen. What let "Duang" fire up again is a video kichiku that was uploaded by Bilibili user 緋色toy on February 20, 2015 (the video has received 210,700 clicks and 7,485,000 danmu comments.)

The original dialogue

當我第一次知道要拍那個洗髮水廣告的時候，其實我是拒絕的！因為我覺得......呀......你不能叫我拍、馬上拍，第一，我要試一下，我又不想說......你拍一個廣告拍完以後加了很多特技，那頭髮Duang！很黑！很亮！很柔！結果觀眾出來一定罵我，根本沒有這種頭髮！這證明上面那個是假的......我說先要給我試一下。後來我經過也知道他們是中藥的，而且沒有那種化學成分的。那......洗了這個月......這個月下來之後呢......起碼我用了很舒服。現在呢......每天還在用......我還給了我成家班用！來！來！來！大家試試看！那我就跟導演講“拍的時候就拍！拍完之後，這個頭髮就是我的頭髮，就不要加，再加特技上去，加到沒有就是這樣子！我要給觀眾看到，我用完之後就是這樣子，你們用完以後，也是這樣子！

“

When I first learned to shoot the shampoo ad, in fact, I refused! Because I think... ah... you cannot ask me to shoot immediately. First, I want to try. I don't want to say... you shot an ad with much filming, visual effect, that the hair – Duang! – becomes black, very shiny and very smooth. Then the audience must call me out, (that) there would be no such hair! This proves that the above is false... I have said to give me a try. Later, I also knew that they do use traditional Chinese medicine with no chemicals. So... using it this month... then... at least it is very comfortable. Now...using (it) everyday...I even gave it to my crew members! Come on! Come on! Come on! Let's try! Then I told to the director: "Shoot! After shooting, the hair should be mine, no effects, if (you) do add, just like there were none! I want audience to see, your appearance could be the same as mine!

”

Parody versions

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